Understand: Comprehensive Marketing Analysis
Whether you want to penetrate the Chinese market or re-position your company, we provide tailored services relative to:
- Market size (prices and volume) and dynamics
- Foreign and domestic competition landscape
- Implicit and explicit entry barriers : understand government policies and regulations
- Channels to market
- Main drivers and differentiating offer, etc.
Our rigorous methodology applies through:
- Quantitative research, rendered consistent, from multiple sources
- Qualitative “on the ground” investigations, and
- High-level interactions with market prescribers
EURO CHINA CAPITAL provides you with a reliable and comprehensive status report that will support your strategic decision.
Act: Implement your Development Strategy
Beyond the simplistic considerations between a WFOE (i.e. 100% owned subsidiary) that guaranties a controlling advantage and a joint venture with a local company that may provide easier market access, we integrate comprehensive parameters, key to your development strategy. Among others:
- In-depth knowledge of the business partner’s shareholders, network and objectives, nuisance capabilities, etc.
- Financial consideration such as thin-capitalisation rules, working capital financing, profit remittance, exit strategies
- Legal & tax coordination, for instance relative to transfer pricing, offshore shareholders’ agreement, dispute resolution
- Operational constraints such as the choice of the industrial zone, availability and cost of trained personnel, localization of suppliers & customers, etc.
Through the multiple parameters’ analysis, we can determine together your best strategic option.