Strategic Repositioning
Strategic Repositioning

Issue

Our client needed to know if the growth of the China market would be sufficient to justify a major industrial investment.

Mission

Prior identification of growth drivers, analysis of their potential and analysis of the economic risks.

Actions

In-depth analysis of market structure, segments and relevant distribution channels; margins modelling.

Results

Our analyses have characterized that our client had no economic interest in considering such an investment.
However, we have advocated for a commercial alternative, i.e. a new market, as well as a strategic alliance to optimize the return on such an investment.